Born from years inside global and emerging brands, Clear Line is a brand, marketing and growth consultancy shaped by the culture of the outdoors, sport, performance, and lifestyle. Founded by Steven Ruhl, our work focuses on helping brands find their line, the balance of clarity, connection, and momentum that drives sustainable growth in both the short and long term.

Steven partners directly with founders, brands, retailers, and businesses across outdoor, sport, running, lifestyle, and functional beverage categories who need brand and commercial growth, and leaner leadership that moves fast without losing direction. Most engagements happen at key inflection points - launching new products, expanding into the U.S., or rebuilding structure as teams evolve - all looking for clarity that performs in the real world.

Clear Line draws on over 18 years of experience across New Balance, Coca-Cola, Decathlon, Van Rysel, and Nutrabolt (C4 Energy) combining hands-on leadership with tested frameworks built across the U.S., Europe, and Asia.